This Privacy Policy discloses the privacy practices for Petaluma360 newspaper and Petaluma360.com (the "Site"). For the purposes of this Privacy Policy,
unless otherwise noted, all references to "Petaluma360" include Petaluma360.com and Petaluma360 newspaper. Petaluma360 is
part of The Press Democrat Media Company.
Third party sites that Petaluma360.com links to, such as Monster.com, are governed by their own privacy policies. We are not responsible for the content or the privacy
policies of those websites or other websites to which they link.
In this Privacy Policy, you will find answers to the following questions:
What information do we gather about you?
What do we do with the information we gather about you?
What is our e-mail policy?
With whom do we share the information that we gather?
How do I change or update my personal information?
How do I opt-out from receiving promotional offers?
Is my information protected?
Other information: Compliance with legal process
Other information: Children's Guidelines
Other information: Changes to this Privacy Policy
What information do we gather about you?
The information we gather falls into two categories: 1) personal information you voluntarily supply when you subscribe, order, complete a survey, register for an online
discussion, enter a contest or provide your e-mail address and 2) tracking information collected as you navigate through our sites.
Personally Identifiable Information
Registration for our Web sites
Anyone can view the Site, but a free registration process is required to access the full range of information and services we offer.
Petaluma360.com requires that you supply a unique e-mail address and demographic information (zip code, age, sex, household income to register. By using
Petaluma360.com, you are agreeing to the terms of our Member Agreement.
Contests, Sweepstakes and Special Offers
On occasion, Petaluma360 collects personal information from readers in connection with optional sweepstakes, contests or special offers. If this information
is to be shared with a third party other than Petaluma360, we will notify you at the time of collection. If you do not want any personal information shared, you
may always decline to participate in the sweepstakes, contest or special offer.
Reader Surveys, Reader Panels and Market Research
Petaluma360 may collect personal information from readers in connection with voluntary surveys. Data may be collected on our Web sites, on the phone
or through the mail. The information you provide in answer to optional survey questions may be shared, but only in the aggregate, with advertisers and partners unless we
notify you otherwise at the time of collection.
Mobile Messaging Service
We may elect to offer certain text messaging services (the "SMS Service"). We use the information collected from your interaction with the SMS Service solely for the
purposes of improving the SMS Service. The information will not be provided, sold, licensed, rented, assigned or disclosed, except as required by law. We will not use your
phone number to initiate a call or SMS text message to you without your express prior consent. Your wireless carrier and other service providers also collect data about
your SMS Service usage: their practices are governed by their own privacy policies.
Petaluma360 collects the mobile phone number you use to send us a text message and the content of the messages sent between you and
Petaluma360. When you send a text message to Petaluma360 or via Petaluma360, we log the incoming phone number, the
wireless provider associated with the number, and the date and time of the transaction. The only information we automatically collect is that related to the use of our
Mobile Services. Petaluma360 uses this data to analyze the message traffic in order to operate, develop and improve our SMS Service.
Aggregate Information Collected Through Technology
Cookies and Other Technologies
As is standard practice on many Web sites, Petaluma360 uses "cookies" and other technologies to recognize you and provide personalization, as well as
to help us understand which parts of our Web sites are the most popular, where our visitors are going and how much time they spend there. Users who do not accept
cookies from the domain "Petaluma360.com" cannot access most areas of our sites.
We reserve the right to place a Petaluma360 Company cookie on your computer with a unique anonymous number to ensure that your browser does not
see the same ad over and over again, to sequence ads in a series and to measure the number of unique visitors that have viewed a particular ad or visited a particular Web page.
For detailed information about our use of cookies, see the Frequently Asked Questions area of our Member Center.
UPDATED: Please read and follow our commenting policy: